Question 1

What is a color palette?

Accepted Answer

A color palette is a set of colors that work harmoniously together. For social media branding, a consistent palette makes your content instantly recognizable in a feed. Most brands use 3-5 colors: a primary brand color, 1-2 accent colors, and neutral tones for text and backgrounds.

Question 2

What do the palette types mean?

Accepted Answer

Complementary uses colors opposite on the color wheel for high contrast. Analogous uses neighboring colors for a harmonious, cohesive look. Triadic uses three evenly spaced colors for vibrant variety. Split complementary is a softer version of complementary. Monochromatic uses variations of one hue for a clean, sophisticated look.

Question 3

What is WCAG contrast?

Accepted Answer

WCAG (Web Content Accessibility Guidelines) defines minimum contrast ratios for readable text. A ratio of 4.5:1 passes 'AA' for normal text, 3:1 passes for large text. This matters for social media graphics — text overlaid on colored backgrounds needs sufficient contrast to be readable.

Question 4

How do I choose the right palette type?

Accepted Answer

For a professional, corporate look: monochromatic or analogous. For energetic, attention-grabbing content: complementary or triadic. For balanced variety without clashing: split complementary. Start with your brand's primary color and let the math generate harmonious options.

Brand Color
Palette Generator

Complementary

Analogous

Triadic

Split Complementary

Monochromatic

Contrast Check (WCAG)

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