Free Template

Instagram Content Plan Template

A dedicated monthly Instagram content plan with feed grid layout, Stories schedule, Reels calendar, and hashtag strategy — all in one template.

What's included

Monthly feed grid visual planner (9-post preview)
Reels publishing calendar with content ideas
Stories schedule with interactive sticker prompts
Hashtag strategy with rotating sets
Content mix tracker (educational, entertaining, promotional)
Instagram-specific KPI dashboard

Template breakdown

1

Feed Grid Planner

Plan your Instagram grid 9 posts at a time to maintain a cohesive visual aesthetic. Map out image styles, color themes, and content types for a balanced, professional-looking feed.

Fields

Post #Visual StyleContent TypeCaption ThemePublish Date
2

Reels Calendar

Schedule your Reels with content ideas, trending audio suggestions, and filming notes. Aim for 3-5 Reels per week for maximum algorithm reach.

Fields

DayReel TopicAudio/TrendHookCTADuration
3

Stories Schedule

Plan daily Stories with a mix of behind-the-scenes, polls, Q&As, and product features. Include interactive sticker prompts to boost engagement.

Fields

DayStory TypeInteractive ElementSwipe-Up/LinkTime
4

Hashtag Strategy

Build 5-7 hashtag sets to rotate across posts. Mix branded, industry, community, and trending hashtags. Track which sets drive the most reach.

Fields

Set NameHashtags (5)Post TypePerformance Notes

How to use this template

1

Set your monthly Instagram goals

Define 2-3 specific goals: follower growth target, engagement rate target, website clicks. These determine your content mix.

2

Plan your feed grid

Map out 12-15 feed posts for the month. Alternate content types (carousel, Reel, single image) and visual styles for an aesthetically pleasing grid.

3

Schedule Reels and Stories

Fill in the Reels calendar with topics and filming notes. Plan Stories around daily themes and interactive elements.

4

Execute with ScheduleWave

Import your plan into ScheduleWave. Preview your feed grid, schedule all posts, and let auto-publishing handle the rest.

Put this template to work

ScheduleWave's visual content calendar and scheduling tools make it easy to execute your instagram content plan template.

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