Data-driven insights and benchmarks to inform your social media strategy. Updated for 2026.
The numbers that matter most for social media marketers in 2026.
5.2B
Social Media Users Worldwide
65% of the global population
2h 26m
Daily Time on Social Media
Average across all platforms
73%
Marketers Use Scheduling Tools
Up from 61% in 2024
5.8x
ROI from Consistent Posting
vs. irregular posting schedules
Explore detailed data, benchmarks, and trends for every major social media platform and strategy.
2B+ monthly users, engagement rates by format, Reels performance, and audience demographics for 2026.
1.5B+ users, viral engagement rates, growth trajectory, and creator demographics for 2026.
1B+ members, B2B marketing benchmarks, content engagement rates, and professional demographics.
3B+ monthly users, organic reach trends, video performance, and advertising benchmarks for 2026.
2.5B+ users, Shorts adoption, watch time trends, creator economy stats, and ad revenue benchmarks.
600M+ users, engagement benchmarks, tweet volume, Spaces adoption, and demographic shifts for 2026.
Adoption rates, time saved per week, ROI of scheduling tools, and automation trends across teams.
Marketing budgets, team sizes, ROI by channel, content strategy trends, and ad spend benchmarks.
Cross-platform engagement rates, industry averages, top-performing content formats, and posting frequency data.
Video content performance across platforms, short-form vs long-form, completion rates, and production trends.
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