Every social media term explained in plain English. From engagement rate to algorithm — learn what it all means.
The percentage of your audience that interacts with your content through likes, comments, shares, and saves.
The total number of unique users who see your content in their feed, stories, or explore page.
The total number of times your content is displayed, including multiple views by the same user.
The percentage of people who click a link after seeing your post, ad, or story.
The percentage of users who take a desired action after clicking through from social media.
The speed at which your account gains new followers over a specific time period.
How much of the conversation in your industry or niche is about your brand vs competitors.
Using AI or manual review to determine whether social mentions are positive, negative, or neutral.
The average amount you pay each time someone clicks on your social media ad.
The cost of 1,000 ad impressions — a standard metric for measuring ad pricing efficiency.
The revenue generated for every dollar spent on social media advertising.
The overall return on investment from your social media efforts, including organic and paid.
The percentage of visitors from social media who leave your site without viewing a second page.
The number of times your video content has been watched — each platform counts this differently.
The total amount of time viewers spend watching your video content, a key ranking factor on most platforms.
Content created by your audience — photos, videos, reviews — that features or mentions your brand.
A schedule that organizes when and what you'll post across your social media channels.
A core topic or theme that your social media content consistently revolves around.
Content that stays relevant and valuable long after it's published — not tied to trends or news.
A multi-image or multi-slide post that users swipe through, popular on Instagram and LinkedIn.
Short-lived content (usually 24 hours) available on Instagram, Facebook, and LinkedIn.
Short-form vertical video on Instagram and Facebook, designed to compete with TikTok.
A series of connected posts on X (Twitter) used to share longer-form content in a thread.
The text that accompanies a social media post — used to provide context, tell a story, or include a CTA.
A prompt that tells your audience what to do next — like, comment, share, click the link, or sign up.
A word or phrase preceded by # used to categorize content and make it discoverable.
A unique hashtag created by your brand to collect UGC and build community around campaigns.
Descriptive text added to images for accessibility and SEO — read by screen readers and search engines.
The system each platform uses to decide which content to show users in their feed.
The number of people who see your content without paid promotion — driven by the algorithm.
The number of people who see your content through paid advertising or boosted posts.
Monitoring social media for mentions of your brand, competitors, or industry keywords.
Partnering with social media creators to promote your product or service to their audience.
Using likes, followers, testimonials, and reviews to build trust and credibility with new audiences.
Comparing two versions of a post, ad, or page to see which performs better.
Adapting existing content into different formats for use across multiple platforms.
Publishing the same content across multiple social media platforms simultaneously.
Planning and queuing social media posts in advance to publish automatically at optimal times.
Creating multiple pieces of content in one sitting to save time and maintain consistency.
A review of your social media accounts, content, and performance to identify strengths and gaps.
A discovery feed where Instagram surfaces content from accounts you don't follow based on your interests.
LinkedIn's Social Selling Index — a 0-100 score measuring how effectively you use LinkedIn for building your brand.
TikTok's main discovery feed where the algorithm shows personalized content to each user.
Live audio conversations hosted on X (formerly Twitter) — similar to Clubhouse or podcasts.
YouTube's short-form vertical video format (up to 60 seconds) designed for mobile viewing.
A quick way to turn an existing Facebook post into a paid ad to reach more people.
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