A branded hashtag is a unique hashtag created by your brand to collect user-generated content, build community, and track conversations around your campaigns.
Definition
A branded hashtag is a unique hashtag created by your brand to collect user-generated content, build community, and track conversations around your campaigns. Examples include #ShotOniPhone (Apple) and #ShareACoke (Coca-Cola).
Branded hashtags create a searchable collection of content about your brand. They encourage UGC, make it easy to find and repurpose customer content, build community identity, and give you a simple way to measure campaign participation.
A fitness app creates #MyScheduleWaveWeek where users share their weekly posting schedules. In the first month, 200 people participate. The brand repurposes the best submissions on their main feed, creating authentic social proof while rewarding active community members.
Key Takeaway: A successful branded hashtag does double duty — it collects authentic content about your brand while making participants feel part of a community.
Keep it short, memorable, and impossible to misspell. Test that it's not already in use for something else.
Promote your branded hashtag in your bio, Stories, and email — don't assume people will find it.
Create campaign-specific hashtags for launches, and a permanent one for ongoing community content.
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Category
13 terms in this category
Hashtag
A hashtag is a word or phrase preceded by the # symbol used to categorize content and make it discoverable.
User-Generated Content (UGC)
User-generated content is any content — photos, videos, reviews, testimonials — created by your customers or audience that features or mentions your brand, rather than content produced by your marketing team.
Social Proof
Social proof is the psychological phenomenon where people look to others' actions to determine correct behavior.
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